Samsung Galaxy S6 edge+ Promotional Video Analysis

The target audience for the Samsung Galaxy S6 edge+ is very mainstream and tries to sell the point that phones have become central to our way of living and their product has the ability to do everything you need. The video has no voiceover and instead uses titles to display key information as well as a visual representation. 

An image of the phone using a feature is shown on screen to show what the product is like in use. As well as the image, the main text is displayed in a much bolder font with the smaller font displaying more specific details such as which feature of the phone is being shown.

The language between each of the two sentences on screen varies dramatically, the larger text is a key point being conveyed to a mainstream audience and as such uses simple language such as 'Power to keep you in the game' whilst a racing game is being played. Whilst the smaller text backs this point up by giving the technical specifications of the phone, '64-bit Octa-core 4GB LPDDR4 RAM, LTE Cat. 9', that enable Samsung to give you 'power to keep you in the game'. This is because the smaller text is for much more of a niche audience who are interested in the specs and it also gives reassurance to the mainstream audience, seeing the details behind a statement gives more validation. 

When it comes to brand identity, the obvious point is that the screen has the words 'Samsung' on it for at least 90% of the video, they make sure that the top of the phone can be seen the majority of the time as a constant reminder that this is a Samsung product. They are also quick to introduce the products name, giving an opening statement to peak interest before displaying the image below

The phone is the centrepiece of this image, we have a full view of the phone, we can identify the words Samsung on the phone before we even read the name of the product, perfectly to the left of the phone. Samsung believe in repetition when it comes to their brand identity, they use the same imagery for each category of video that they do, for example this promotional video is an official introduction the product, their other official introductions use the same layout and even similar backing music.