The presence of a woman in a mainstream film is something that is vital. Often a female character has no real importance herself, it is her interaction with males that is important, the concern, love or lust the male feels for the female that results in him acting the way he does. The male gaze leads to hegemonic ideologies within our patriarchal society. Mulvey argues, "the eyes are female, but the gaze is male", the result of media being presented from the perspective of men and through the male gaze, women find themselves, at times, taking on the male gaze. Women then gaze at other women in the same way a man would and thus end up objectifying women too.
"The determined male gaze projects it's fantasy onto the female figure, which styled accordingly." Mulvey argues that the beauty of females is that they are objects, a perfect product, whose body is stylised and fragmented by close-ups. The magic of the Hollywood style at it's best arose, not exclusively, from it's skilled and satisfying manipulation of visual pleasure.
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